Rust-Oleum is launching its second crowdsourcing community, this time focused on car lovers. “Rusto Garage” is a website designed exclusively for auto enthusiasts. The group offers members the chance to test Rust-Oleum automotive products, provide feedback and engage with like-minded people across the country.
Rusto Garage is the latest online community started by the global coatings manufacturer. Creator’s Studio, a DIY-focused group with more than 14,000 members just celebrated its fifth anniversary. The company has seen the value of tapping the creative minds in these communities.
“We’ve found great success with Creator’s Studio and are excited to engage with folks in this new auto community,” said Jim Stinner, senior vice president of marketing at Rust-Oleum. “Our brand managers will connect with the crowd for new product ideas, feedback and ways to improve our existing lines. Having instant access to an educated and passionate community of consumers is invaluable.”
Rusto Garage members can win prizes and gift cards through challenges, raffles and activities. New members will also receive a welcome gift. People can join the group at https://rustogarage.chaordix.com/ Rust-Oleum is working with Canada-based Chaordix to bring the platform to life. Chaordix also hosts Rust-Oleum’s Creator’s Studio.