Mahindra Vehicle Sales & Service has announced the appointment of Global X-Sports LLC as exclusive distributor of its ROXOR vehicles in Latin America and the Caribbean.
Representing multiple premium brands in the region as well as having extensive experience in powersports vehicles, Global X-Sports is perfectly aligned to represent Mahindra’s new ROXOR products, the vehicle maker said.
ROXOR is a fully customizable off-road only, turbo-diesel vehicle designed for both utility and adventure. Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.
“As we continue to execute our expansion plan for ROXOR, Global X-Sports is the perfect fit to grow our network and presence in Latin America,” said Luc de Gaspe Beaubien, vice president, sales and service for ROXOR. “They have extensive experience in network development, along with a keen sense of branding that will fuel our growth outside North America.”
Global X-Sports is known for its expertise with on-road and off-road products and has the overall knowledge and resources to adapt to market demand and provide end-users with the best possible customer experience.
In addition, the company has launched and developed numerous brands in the region. The ROXOR brand is a natural fit within its business model, Mahindra says.
Fabrice Odeide, managing director for Global X-Sports, added, “We are excited about the opportunity that ROXOR brings to Latin America and the Caribbean. We can offer consumers a fun and reliable product for work or play at an affordable price.”