TAIPEI, Taiwan — Rosta International Limited, a leading China-based manufacturer of steel and aluminum wheels for automotive manufacturers and the aftermarket industry, has announced plans to open a sales and engineering facility in Michigan to support its global expansion. Rosta’s parent company, Yuan Feng Industrial Company, Limited, headquartered in Taiwan, is a leading supplier of wheels for the Asian market, and formed Rosta to spearhead its international expansion.
The company said it is looking at sites in Michigan in order to be close to its U.S. customers Ford and General Motors. In Asia, Rosta supplies wheels to Honda, Toyota, Mitsubishi Motors, Mazda, Nissan and Suzuki.
“Rosta is poised for significant growth,” said Jerry Huang, CEO and chairman of Rosta. “We have built additional capacity in China, and are able to now offer our technology beyond our traditional market, Asia, to the global automotive community.”
Additionally, Rosta has named two executives to key U.S. posts.
Ranko “Ron” Cucuz has joined the Rosta board of directors as vice chairman. Prior to joining Rosta, Cucuz was chairman and CEO of Hayes Lemmerz International Inc., one of the world’s largest suppliers of automotive and commercial highway wheels, brakes, powertrain, suspension, and other lightweight components for the automotive industry. From 1996 – 2000, under Cucuz’s watch, the company saw an increase in sales from $600 million to $2.2 billion. Cucuz also is a director for two public companies, Lincoln Electric and Cleveland-Cliffs.
Richard “Rich” Miller has joined Rosta as vice president of sales and marketing for North America and Europe. Prior to joining Rosta, Miller was with SPX Corp., and earlier with Hayes Lemmerz International. He was in senior sales and marketing positions for both companies.
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