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Ron Fleischhacker Joins The Alliance

Fleischhacker, who has more than 30 years of industry sales experience, will serve as field sales manager – heavy-duty.

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The Aftermarket Auto Parts Alliance Inc. has hired Ron Fleischhacker as field sales manager – heavy-duty, effective Oct. 18. Fleischhacker will focus on industry partnerships and heavy-duty sales initiatives for the Alliance and all of the Auto Value Truck Parts, Bumper to Bumper Truck Parts and All Pro Truck Parts distributor members. 

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“Alliance members have been in the heavy-duty game for a long time,” said JC Washbish, vice president of sales and marketing for the Alliance. “By adding Ron to the team, we have strengthened our position in the heavy-duty arena. Ron is an industry expert, well known and respected. He is the best guy to get the job done!”

Fleischhacker joins the Aftermarket Auto Parts Alliance Sales & Marketing team with more than 30 years of industry sales experience, most recently as the business development manager for HDA Truck Pride. Fleischhacker has built an expansive network of industry relations and with more than a decade of heavy-duty sales management, he will be a potent point of contact for Auto Value and Bumper to Bumper members and their heavy-duty industry partners.  

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“I could not be more excited to grow the heavy-duty program for the Aftermarket Auto Parts Alliance,” said Fleischhacker. “With my experience in heavy-duty, and the tools that the Alliance IT and Product teams have put together, we will really be able to hit the ground running.” 

The heavy-duty Alliance program has been in the field for more than a decade. With the addition of Fleischhacker and the extremely robust product offering put together by the product team there is great opportunity to expand the HD business. 

“While the automotive segment is generally what we are known for, the heavy-duty tools the Alliance has available as well as the customer-focused, business-detailed approach by our distributor members is second-to-none,” said Dan Rader, vice president of product and category management. “Get ready. There’s going to be some noise in the HD segment, and we intend to be the ones beating the drum.” 

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