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RockAuto Joins Team Lucas In 2018  

The Madison, Wisconsin-based auto parts store will be a presenting sponsor of events and television coverage in the 2018 Lucas Oil Late Model Dirt Series and the 2018 Lucas Oil Pro Pulling League.

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RockAuto.com, an online source for everything automotive, is the newest addition to the Team Lucas family. The Madison, Wisconsin-based auto parts store will be a presenting sponsor of events and television coverage in the 2018 Lucas Oil Late Model Dirt Series (LOLMDS) and the 2018 Lucas Oil Pro Pulling League (LOPPL).

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RockAuto.com is a family business founded in 1999 by automotive engineers. The first goal of the company was to liberate the information hidden behind the traditional auto parts store counter. Customers see all available parts, brands and specifications, rather than just what one storefront stocks or one counter person knows.

RockAuto.com’s second goal was to make parts affordable. By remaining a strictly online company, RockAuto.com has no expensive store locations or stagnant inventory. Today, RockAuto ships thousands of parts, from hundreds of manufacturers, to millions of customers all over the world.

As the newest Team Lucas partner, RockAuto.com will benefit from 74 cumulative hours of TV coverage in the Lucas Oil Pro Pulling League, which will have a presence on CBS network television, CBS Sports Network, NBC Sports Network and MAVTV Motorsports Network. The same four networks will provide 76 cumulative hours of coverage of the Lucas Oil Late Model Dirt Series augmented by 17 live streams on Lucas Oil Racing TV.

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“Lucas Oil events are a great fit for RockAuto.com. We have parts for everything from the competing vehicles, to the tow rigs, to the fans’ cars in the parking lot,” said Tom Taylor, RockAuto.com vice president of marketing.

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