Robert Zhu To Speak On Evolving China Aftermarket

Robert Zhu To Speak On Evolving China Aftermarket

Zhu, chairman and CEO of WONH Global Industries, will speak at the 2020 AASA Global Summit, Feb. 7 in Coral Gables, Florida.

The Automotive Aftermarket Suppliers Association (AASA) has announced Robert Zhu, chairman and CEO of WONH Global Industries, manufacturer and distributor of TrakMotive-branded products, as a featured speaker during the 2020 AASA Global Summit, which will be held Feb. 7 in Coral Gables, Florida.

During his presentation, “Regional Report: Evolving China Aftermarket,” Zhu will provide invaluable highlights of the latest shifts and trends shaping the aftermarket in China.

Robert Zhu

Zhu has been involved in the automotive aftermarket for 27 years and brings a wide scope of experience and insight into the industry. He started his career in 1992 developing the Australian First Aid C.V. axle company in Melbourne. In 1996, he started his investment of a new C.V. axle factory, WONH Auto Parts Company in Ningbo, China. In 2006, Zhu founded WONH Global Industries in China and Advanced Innovative Technologies (A.I.T.) in the U.S. In 2014, he co-founded A.I.T. in Toronto, Canada, and founded the WONH Business School. In 2014, WONG Group Europe (WGE) was established to distribute TrakMotive products in the European market. In 2015, the TrakMotive brand officially started global brand image promotion. In 2018, Zhu launched his business expansion for the China aftermarket.

“Robert’s deep insights and wealth of experience in the China aftermarket are extremely valuable to understanding this constantly shifting business landscape,” said Ben Brucato, senior director of engagement and executive director of the Overseas Automotive Council (OAC). “We are honored to feature his unique perspective at the 2020 AASA Global Summit.”

“China’s aftermarket is traveling at an unbelievable speed. Several companies have enjoyed five or more times growth annually in the past three years,” Zhu said. “There are certainly challenges to be faced – the time for opportunity is now.”

Additional information about the 2020 AASA Global Summit, presented by OAC, including registration and hotel accommodations can be accessed by visiting

You May Also Like

Lucas Oil Announces Partnership, Expansion into Brazil

Lucas Oil has partnered with Comercial Lucar, which will be the exclusive distributor of Lucas Oil additives in Brazil.

Lucas Oil, distributor of high-performance automotive additives and lubricants, announced its expansion into the Brazilian market, which it said is home to more than 83 million automobiles. In a strategic move "aimed at bringing high-quality automotive products to customers in Brazil," Lucas Oil said it has partnered with Comercial Lucar, the country's largest wholesale distributor specializing in distributing lubricants and filters for the automotive, industrial and heavy equipment markets.

Equip Auto on Tour Returns in 2024

The event aims to connect automotive aftermarket professionals in their local communities across France.

Equip Auto on Tour
Sentury Tire Voluntarily Recalls Batch of Passenger Tires

The recall includes Arroyo, Landgolden, Landsail, Lexani, Lionhart, Mavis, Mohave, National, Radar and Vercelli tires.

Bendix’s Mexico Tech Center Celebrates 5 Years of Growth

It features a larger lab, additional office space, and a state-of-the-art vehicle engineering garage now under construction.

Automotive Sourcing and Procurement in Poland

Interviewee Dariusz Pielach discusses the size and extent of the automotive supply chain in Poland.

Other Posts

Michelin Restructuring Operations in Germany

Michelin said the decision is a result of a lack of competitiveness of its German operations.

Bendix Mfg. Operation in Mexico Certified by IMSS

The certification for Plant 3 recognizes the facility’s support for the health, safety and well-being of its employees.

MAHLE China Wins ESG Performance Award 

MAHLE was awarded the “More Than a Market Awards 2023” in the Large Enterprise Group category.

ADD Group Presenting at Automechanika Shanghai 2023

The main product highlights are the company’s new complete strut assemblies and air shocks for EV applications.