RMA Embarks on New England Tire Care Awareness Tour - aftermarketNews

RMA Embarks on New England Tire Care Awareness Tour

According to research from the Rubber Manufacturers Association (RMA), New England drivers rank below national average when it comes to tire care. Only 14 percent of New England drivers properly check tire pressure. To address these issues, RMA is bringing its national tire care awareness tour to New England in a pre-July 4th, three-state swing to help educate motorists about the importance of proper tire care. RMA will co-host three, free tire care events, June 24-26.

WASHINGTON — According to research from the Rubber Manufacturers Association (RMA), New England drivers rank below national average when it comes to tire care. Only 14 percent of New England drivers properly check tire pressure.

To address these issues, RMA is bringing its national tire care awareness tour to New England in a pre-July 4th, three-state swing to help educate motorists about the importance of proper tire care. RMA will co-host three, free tire care events, June 24-26.

Millions of Americans are expected to travel during the long July 4th holiday weekend to beaches, lakes and other vacation spots. RMA and its tire dealer partners are encouraging motorists to check their tires before they hit the road in vehicles loaded with family members and vacation gear. According to the U.S. Department of Energy (DOE), drivers can also improve their gas mileage by about 3.3 percent by keeping tires inflated to the proper pressure.

Partnering with RMA during the tour are Town Fair Tire in Hartford, Conn., on June 24; VIP Parts, Tires and Service in Portland, Maine, on June 25 and Sullivan Tire in Fall River, Mass., on June 26. The New England tire care tour will also be supported by radio public service announcements featuring John Paul, AAA Southern New England’s Car Doctor.

RMA’s 2004 study reports a number of other interesting findings. Each month, three out of four drivers wash their cars while only one out of seven correctly checks their tire pressure, according to the study. Almost half of New Englanders – 45 percent — wrongly believe that the correct inflation pressure is printed on the tire sidewall. Thirty-three percent of drivers in New England wrongly believe that the best time to check their tires is when they are warm after being driven for at least a few miles. Nearly one-third of drivers wrongly believe that if they are taking a trip with a fully loaded vehicle that they are better off if their tires are a little bit under inflated. Sixty-nine percent of New Englanders don’t know how to tell if their tires are bald.

RMA is conducting consumer outreach activities, such as the New England tire care awareness tour, as part of its Be Tire Smart, Play Your PART program. The educational program aims to teach drivers about the importance of taking simple care and maintenance steps to keep tires safe and performing at optimal levels.

For more information, go to: www.rma.org.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

ZF Aftermarket announced it launched 36 new part numbers for a variety of braking, suspension and transmission components for passenger cars in the United States and Canda (USC) aftermarket. This includes 10 new part numbers for SACHS Continuous Damping Control (CDC) shock absorbers, bringing the total number launched this year to 60.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Dana-Expands-Spicer-ReadyShaft-Assembly-Coverage
Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts
HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

HELLA-BLADE-LED-6-Series-Auxiliary-Lights
Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.

Transtar-logo-on-white

Other Posts

Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green
MPA: ‘We’re as Strong as Ever’

Chairman, President and CEO Selwyn Joffe discusses what he’d like the aftermarket to know about Motorcar Parts of America.

MPAs-Selwyn-Joffe-Were-as-Strong-as-Ever
Dayton Parts Offers New Aftermarket Products

A new DPF differential pressure sensor, engine oil dipsticks and fuel injector wiring harnesses designed to match OEM spec.

Dayton-parts-releases-2-sensor-dipstick-harnesses-1400
Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles

The release covers brand-new records – those not yet in existence at the time of the previous release – as well as updates to existing records, covering OEM changes to existing vehicles, the company said.

Hunter Engineering Releases Alignment Coverage for Hundreds of Vehicles