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Ritchie Engineering Co. Hires Automotive Sales Director

Sam Negandi will be responsible for driving product strategy and sales growth, as well as contribute to the marketing and business strategy for the YELLOW JACKET Automotive Division.

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Sam Negandi

Ritchie Engineering Co., a provider of service tools for HVAC/R and automotive professionals and manufacturer of YELLOW JACKETproducts, has announced the hiring of Sam Negandi as automotive sales director. 

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Negandi will be responsible for driving product strategy and sales growth, as well as contribute to the marketing and business strategy for the YELLOW JACKET Automotive Division. “We are thrilled to welcome Sam to our team,” said Tom Ritchie, president. “He has a wealth of knowledge and experience in the automotive industry that will serve our customers and brand very well.” 

Negandi comes to Ritchie Engineering Company with more than 20 years of experience as a sales and marketing professional in the automotive aftermarket channel. Recently, he spent more than 10 years at Redline Detection LLC, where he managed the global key accounts for the company. He has vast knowledge and experience in OE/HD sales, private-branded programs, WDs, part stores and international sales. 

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