From Tire Review
Registration is now open for tire dealers looking to develop the next generation of managers and owners for its business at Tire Leadership 21, a new multi-session program created by the newly formed Center for Tire & Service Education (CTSE) and offered by Northwood University.
Tire Leadership 21 covers a wide range of business, management and leadership topics that are critical to the success of future independent tire-dealer managers and owners.
“This program addresses a long-standing need in the tire industry,” said Rich Brahler, president of commercial tire dealer Brahler’s Truckers Supply Inc. in Jacksonville, Ill., and a founding member of the CTSE Advisory Board. “Every tire dealer has wondered where they will find good managers to run a new store or how to retain and grow key employees to make this a career and not just a job. This program was designed to foster that growth.”
The program’s structure features a pair of one-week, on-campus sessions (participants attend both sessions). Session I will be held April 14-18 at Northwood’s campus in Midland, Mich. Participants will reconvene Sept. 7-12 at Northwood’s campus in West Palm Beach, Fla. Between Sessions I and II, participants will be required to complete an individual project that must deliver $25,000 in annual additional revenue or savings to their employers.
The program includes a range of university-level tire dealer focused business, management and leadership subjects:
• Finance
• Accounting
• Business Strategy
• Management
• Corporate Vision
• Leadership
• Operations
• Industry Trend
• Marketing & Social Media
• Team & Corporate Culture
• The Customer Experience
• Critical Thinking
• Problem Resolution
Discounts are available for tire dealers sending more than one participant to the program. Contact program director Brian Cruickshank ([email protected]) for more details. To register for Tire Leadership 21, visit www.universityoftheaftermarket.com or call 1-800-551-2882.
