The Automotive Communications Council (ACC) announced registration for the ACC Annual Conference 2023: ACC Mix Tape ’23, April 25-27, 2023, at the Sheraton Austin Hotel at the Capitol in Austin, Texas, is underway. Those interested in participating can take advantage of $50 off registration through March 31.

This event for marketing and communication professionals in the automotive aftermarket industry will provide a dynamic lineup of speakers, workshops, and networking opportunities, all centered around the theme “ACC Mix Tape ’23,” according to the ACC.

The conference kicks off with a launch gathering at the YETI Flagship Store on Tuesday, April 25, followed by two full days of presentations and discussions led by industry experts.

Featured speakers include:

– Georgianne Dickey of NTN Bearing Corporation;
– Darrah Rachman from Meta;
– Laurel Caes and Jacqueline Kiple of John Deere;
– Jeff Roach of SRC;
– John C. Washbish of Aftermarket Auto Parts Alliance, Inc.;
– Lauren Driver of Tik Tok;
– Lance Bolt of AutoNet TV;
– Donna Wagner of ASE Foundation;
– Shawn Collins of EXTEND GROUP;
– Preston Lewis of OMYF; and
– Jim Merle of Babcox Media

Attendees will have the opportunity to participate in interactive sessions covering a wide range of topics, such as state-of-the-industry trends, leveraging video and artificial intelligence, addressing the technician shortage, marketing on TikTok, and developing effective leadership skills. The event also includes tours and off-site experiences, including the Chive Tour and Austin Duck Adventures, says the ACC.

“As the industry continues to evolve, it is essential that we stay ahead of the curve and collaborate. I am thrilled to bring the brightest minds in the automotive aftermarket together to discuss the latest trends and technologies in communications,” says John McGrane, president of ACC and director of marketing at Acme Manufacturing.

For more information or to register, visit https://acc-online.org/acc-annual-conference/.