SOUTHFIELD, MI — R. L. Polk & Co. has launched its latest information solutions product. The Polk Used Truck MarketView provides commercial OEMs, fleet and leasing companies, dealers and aftermarket component manufacturers with comprehensive reports on used commercial vehicle information.
The product tracks transactions where a previously registered commercial vehicle VIN has changed name and location. Full vehicle detail including make, model series, cab configuration, GVW and other information is available for commercial vans, full-size pick-ups and medium to heavy-duty trucks. Also identified are off-lease units and first time used vehicles.
According to Gary Meteer, senior director of Polk’s commercial vehicle group, the product can add perspective to business decisions when it comes to effectively and efficiently running a used vehicle operation. “Polk Used Truck MarketView represents a level of detailed information not previously available within the commercial vehicle market,” said Meteer. “This tool is a Polk exclusive and an industry first for helping commercial truck businesses make smarter decisions in order to most profitably run their operations.”
The new product is accessible via Polk’s TIP Net Web-based commercial vehicle market intelligence system or available in report form on a subscription basis, and can be used to accurately analyze the commercial used vehicle market; plan inventory and sales strategy; identify new market opportunities; and take advantage of market conditions according to Polk.
For more information about Polk, go to: www.polk.com.
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