Quaker State And Kentucky Speedway Announce Long-Term Renewal For Monster Energy NASCAR Cup Series Race Entitlement

Quaker State And Kentucky Speedway Announce Long-Term Renewal For Monster Energy NASCAR Cup Series Race Entitlement

The agreement for the Quaker State 400 has been extended for five years starting in 2018.

Kentucky Speedway’s annual Monster Energy NASCAR Cup Series (MENCS) race will remain the Quaker State 400 through 2022 under the terms of a new event sponsorship agreement announced today. The 2017 Quaker State 400 presented by Advance Auto Parts will once again anchor the NASCAR tripleheader weekend at Kentucky Speedway ending with the main event at the challenging 1.5-mile tri-oval race on Saturday, July 8, 2017. The 2017 race will be broadcast live at 7:30 p.m. EST on NBC Sports Network.

“Over the past six years of our relationship with Kentucky Speedway, the Quaker State 400 has continued to deliver incredible experiences to our customers and race fans as well as driving tremendous visibility for the brand,” said Patty Lanning, vice president marketing, North America, Shell Lubricants. “We’re thrilled to go into year seven of this entitlement with the excitement of continuing the relationship for another five years. Quaker State is proud to paint the Bluegrass State green for years to come!” 

The Quaker State 400 is an expanded relationship with Speedway Motorsports Incorporated (SMI) and its motorsports properties as well as an extended business-to-business relationship with Sonic Automotive. In addition to key B2B elements, the entitlement continues to offer Quaker State exclusive, one-of-a-kind experiences to extend to its customers.

“We treasure our relationship with Quaker State and are proud of what we have built together in the first six years of the Quaker State 400,” said Mark Simendinger, general manager, Kentucky Speedway. “Quaker State is an iconic brand and a premier partner. We look forward to the next six years and delivering more of the innovation and excitement race fans have come to anticipate annually.” 

2017 Race Fan Experiences:

  • Fans attending the race will receive a Quaker State-green rally towel as they enter the gates, while supplies last. Race-goers will be encouraged to show their support for their favorite drivers by waving their towel from the time they approach the starting line until they take the checkered flag.
  • The Quaker State display area will feature the full roster of Quaker State celebrity ambassadors
  • Tommy Pike of Tommy Pike Customs will host an oil change demonstration done on a 2017 Ford Mustang as well as having his 1969 Ford F100 “Quaker State Truck,” a 2017 Toyota Tundra, a 2017 Polaris RZR and a Polaris Ranger “Plan B” on display.
  • Visitors can also engage with Advance Auto Parts, featuring a 1967 Camaro RS that is in the process of being restored and a prize wheel with premium items.
  • Fishing League Worldwide pro-anglers Jimmy Houston, Matt Arey and Scott Canterbury will be at the Quaker State casting pond for interactive fishing clinics with fans. Each angler will be available to sign autographs and take fan questions.
  • A new addition to the Quaker State display area will be the presence of Low Rider Magazine. Quaker State has a multi-year history supporting the Low Rider community and recognizing community leaders throughout the country. In the space will be two local low rider vehicles and opportunities to meet Joe Ray, Editor in Chief of Low Rider Magazine.

Throughout the race weekend, fans can enter giveaways to win prizes such as the #LikeABoss 2017 Chevrolet Camaro SS built by Tommy Pike Customs through Aug. 9, and may enter a promotion to win a Quaker State inspired Orion cooler through July 9.

Race fans can capture the moment at the Kentucky Speedway to share with family and friends at the Quaker State 400 photo display.

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