Quadratec Inc., the world’s largest independent retailer of Jeep parts and accessories, has announced the promotion of Eric Ammerman as the company’s director of creative content, effective immediately.
Ammerman will oversee Quadratec’s print catalog, as well as its digital product pages, highly successful YouTube channel and Torque editorial section.
“Today’s announcement underscores Quadratec’s commitment as the Jeep experts to bringing on a talented, experienced authority with the passion to lead our company in a new age,” said Quadratec CMO Ralph Mondeaux. “Eric’s significant knowledge on how today’s audience consumes content is invaluable as we launch our content division, and we are excited to see the continued evolution of content under his leadership.”
Ammerman recently celebrated his 10-year anniversary at Quadratec and formerly helmed the company’s video department and YouTube channel. Additionally, he headed Quadratec’s YJL project vehicle build that was a “Battle of the Builders” nominee at the 2021 SEMA show. Throughout his career, Ammerman’s leadership and creative vision has provided an engaging, world-class video experience across multiple company channels, resulting in millions of page and video views while largely shaping how customers engage with the automotive industry’s largest brands, according to Quadratec.
He will be responsible for designing, framing and driving Quadratec’s creative efforts to ensure a consistent end-to-end brand experience on the company’s digital and print platforms.
“I am thrilled to be part of a company that has content at its heart to better engage with our customers, educate them about their vehicles and improve their buying experience with us,” Ammerman said.