Q&A With Transtar President and CEO Neil Sethi

Q&A With Transtar President and CEO Neil Sethi 

Neil Sethi, president & CEO of Transtar Holding Co., talks with AMN about becoming a member of The Pronto Network and more.

Neil Sethi, president and CEO of Transtar Holding Company, talks with AMN about becoming a member of The Pronto Network following its recent acquisition of C&M Auto Parts.

What was it about The Pronto Network that attracted you to pursue this partnership?

Transtar industries has maintained deep-rooted partnerships in the transmission space and with professional installers for nearly 50 years. More recently in support of our mission, we extended into other product categories such as our Transtar-branded A/C product line that we launched last year. As we began to learn about Pronto and their terrific team and resources, we soon realized joining the Pronto Network would allow us to expand our product lines more broadly and rapidly.  

Describe how Transtar’s broad network, product portfolio and product expertise will benefit The Pronto membership?

With over 70 locations in North America, Transtar is able to service all major markets with our industry-leading products and service. We are excited to offer our ever-expanding product lines and services to both current customers and new ones that come through our Pronto affiliation.   

Talk about your e-commerce platform, Transend, and what features and benefits it will offer Pronto Network WDs?

Transend (http://www.transend.us) is our proprietary e-commerce system that is purposed to make the entire buying experience for repair shops simpler and easier. We are excited to partner with other Pronto members and integrate them into Transend to assist with accelerating their growth for a win-win partnership. We are also excited to pursue supply opportunities through our wholesale distribution programs to offer Pronto members an expansive opportunity to further their respective share in the transmission/driveline product categories.  

Describe the impact Transtar’s expanding distribution footprint will have on The Pronto Network’s nationwide distribution network.

With locations across North America, we feel we can augment the current expansive Pronto Network footprint with even broader access for customers of our industry leading products and services.  

Last year, Transtar announced it “re-missioned” the business, resulting in what the company calls its “Mission/Vision/Values” – a series of tenets and principles that have created the foundation for the future of Transtar. Discuss how this focus will enhance The Pronto Network partnership.

Transtar’s mission is simplifying complex vehicle repair to keep the world moving. Our goal is to be agile and responsive to customer needs and truly solve industry issues by offering innovative products and solutions. After getting to know the Pronto Leadership team, it was clear to us that we are aligned in many ways across the spectrum of our Mission, Vision, and Values and look forward to a bright future together.

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