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Automotive Aftermarket Manufacturing

Purolator Launches New PurolatorPRO Mobile Catalog App

The new app enables professionals to view product availability, offering upsell opportunities.

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Purolator Filters (a division of MANN+HUMMEL– the leading global expert in filtration), announced today that the company has launched PurolatorPRO, a new mobile catalog app available for both iOS and Android users. 

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With just a few clicks, the app allows professional installers, technicians, service writers, and shop managers to access the newest cataloging information for all Purolator filters. To make application lookup even faster, the app includes a fully integrated VIN decoder search option. Simply take a picture of the VIN with your phone, and the information is available instantly. Additional features of the app include cross-reference details, competitive interchange data and installation instruction sheets and videos.

The PurolatorPRO app provides access to the entire Purolator product portfolio, enabling professionals to view product availability and offering upsell opportunities. Users can search for Purolator filters for passenger cars and light trucks, motorcycles, UTVs and ATVs, and commonly used vehicles can be added to a customized favorites list. 

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“At Purolator, we are committed to providing customers with the most up-to-date tools to run their businesses,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “The PurolatorPRO app provides an easy way to access any information a professional may need to efficiently move vehicles through the service bay, increasing bay turn and profits for the service facility.”    

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