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Pronto Becomes Major Distributor Of Fluid Rx Diagnostics

Pronto will offer an exclusive 10-spot Vital Fluid Analysis kit to more than 75,000 installers and service facilities in the United States, Canada, Mexico and Puerto Rico, including special programs for its Pronto Auto Service Center members. 

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Fluid Rx Diagnostics by Magna-Guard has reached a strategic distribution alliance with National Pronto Association to distribute a co-branded “Instant Lubricant Diagnostics” fluid analysis kit and support program. Pronto will offer an exclusive 10-spot Vital Fluid Analysis kit to more than 75,000 installers and service facilities in the United States, Canada, Mexico and Puerto Rico, including special programs for its Pronto Auto Service Center members.

“This is a very exciting step forward for Fluid Rx Diagnostics,” said Magna-Guard Inc. CEO, Ron McElroy. “Pronto has been a major supplier of quality components to the automotive service industry for decades. We are honored to join the other leading brands that Pronto distributes in North America and Mexico. The ‘Instant Lubricant Diagnostics’ kit we have developed for Pronto utilizing Fluid Rx Diagnostics’ latest chromatographic technology. The easy-to-use process leaves no doubt when automotive fluid maintenance is needed and helps the service industry translate that message by educating consumers.”

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All modern lubricants contain additives that inhibit breakdown. When these additives become depleted, the fluid degrades and can no longer perform its intended function. Fluid Rx Diagnostics measures additive depletion and the level of sludge or debris in fluids or oil. Fluid Rx Instant Lubricant Diagnostics follows all Motorist Assurance Program (MAP) Standards and California BAR guidelines when making fluid service recommendations.

The test results show the actual condition of a vehicle’s vital fluids, including crankcase oil, brake, power steering, transmission, differential and transfer case fluids.

“With the introduction of a multitude of manufacturer-specific lubricants as well as those from the aftermarket, the complexity of fluid preventative maintenance has significantly changed in recent years,” said Robert Roos, Pronto’s vice president of sales and marketing. “We have always been in tune with the importance of proper service maintenance, repair profits and the importance of offering products and programs that help our members build trusted relationships with their customers. Instant Lubricant Diagnostics technology will add a new level of confidence to service and maintenance facility operators as well as create a method to improve profits by being able to prove when fluids service should be recommended.”

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