BETHESDA, MD — A new report from the Automotive Aftermarket Industry Association (AAIA) shows that when faced with major engine problems, price was the most frequently cited factor for consumers when deciding whether to install a new, used or remanufactured engine into their vehicles.
The new market research report from AAIA — “Reman Engines: The Installer’s Perspective,” surveys U.S. automotive repair shops to assess the current market for engine remanufacturing. The study was commissioned by AAIA and its Engine Repower Council (ERC).
“The challenge for repair shops in promoting the typically higher priced rebuilt and remanufactured options is that most consumers are fixated only on price,” said Dan Kaplan, AAIA’s senior director, market research. “Shops need to help consumers consider the long-term impacts of their decisions by raising awareness of the many positive features of remanufactured engines, such as the warranty and reliability of their engines and that they can drastically extend the life of a vehicle.”
The study is available to AAIA members for $195 and to non-members for $395.
For more information or to order a copy, contact AAIA at 301-654-6664 or visit: www.aftermarket.org.
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