International Distributors USA Inc. (IDUSA) has formally changed its corporate name to Premium Guard Inc. (PGI) to reflect the “true market identity” of the company. The new branding also includes the introduction of a new corporate logo.
The announcement was made by Anan Bishara, CEO and president of PGI, who stated, “International Distributors does not represent the nature of our business. PGI offers a tremendous added value to its customers beyond distribution. Rebranding the company reflects the successful growth of our business model, as well as key business expansions and upcoming acquisitions.”
The new company name was derived from the company’s Premium Guard brand of automotive filters and supplies. The Premium Guard brand has been in place since 2001, and has become a brand leader in the automotive filters aftermarket value segment.
PGI has a global supply network of automotive replacement parts and serves all segments of the automotive aftermarket retail and traditional channels. PGI offers retailers, buying groups and WDs a platform for a complete “Private Label Solution,” including product design, engineering, quality control, supply chain management, distribution, logistics, marketing, electronic cataloging and field support.
Premium Guard Inc. is headquartered in New York City.
