PPG announced the opening of a Color Creation Lab in collaboration with automaker Chery Automobile Co., Ltd. At the facility, located in Wuhu, China, PPG color stylists and Chery designers will create new colors tailored to specific vehicle designs, from initial color recommendations to final materials for application in Chery’s manufacturing plants, PPG says.

The Color Creation Lab will feature innovative solutions for color digitization, analysis and evaluation on interior and exterior automotive parts, PPG adds. The process will include extensive sampling and formulation testing to ensure the color will have a uniform appearance, provide proper adhesion, and extend durability when a new color moves to mass production and application in automotive plants.

“The Color Creation Lab is the culmination of 20 years of collaboration between PPG and Chery,” said Federico Menta, PPG global director, decorative coatings, Automotive Coatings. “Working together, we will combine our areas of expertise to bolster automotive color planning and management and design efficient processes to give car buyers the ideal purchasing experience with the color choices they want.”