COSTA MESA, CA — Powerlock International Corp., which specializes in vehicle anti-theft devices that cannot be bypassed by electrical means, has announced an alliance with Jeff Wald Entertainment Inc. to increase brand awareness and add major national distribution channels for the Power Lock anti-theft device.
Rick Fass, president of Powerlock International Corp., stated, “We are thrilled to get Mr. Wald on board. His existing relationship with national automotive chain AAMCO Transmissions, in addition to his fundamental understanding of celebrity and product placement, make him the perfect guy to aggressively brand ‘Power Lock’ on a national basis!”
Jeff Wald has managed some of the world’s most successful careers in show business including Sylvester Stallone, Roseanne, Helen Reddy, Marvin Gaye, Paul Rodriguez, Crosby, Stills & Nash, George Carlin, Donna Summer, Chicago, Clint Black, James Brolin and heavyweight world champion Mike Tyson. Wald was president of television and management at Guber-Peters Entertainment Co. and has been the executive producer of various hit television series. Currently he is the co-executive producer of NBC’s prime-time series “The Contender,” where he is partnered with Jeffrey Katzenberg, Mark Burnett, Stallone and Sugar Ray Leonard, starting its new season on ESPN.
Wald said he plans to open the doors for Powerlock and present its ‘proprietary patent-protected technology’ to all major automobile manufacturers, such as Ford Motor Co., Chrysler and other major auto manufacturers to incorporate Power Lock as an OEM product.
Wald is currently working on a deal with AAMCO Transmissions to test market Powerlock’s anti-theft device in 31 of its 1,300 combined national franchised stores. Wald originally orchestrated the six-year contract with AAMCO Corp. to use actor James Brolin, a Wald Entertainment client, as its national spokesperson. Additionally, Wald is currently in active negotiations to secure another major celebrity spokesperson for Powerlock to film TV and radio commercials for the Power Lock as he did previously for AAMCO.
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