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Automotive Aftermarket Manufacturing

Plews & Edelmann Expands Power Steering Hard Parts Program

Fifty-three new power steering hard parts SKUs have been added to the Edelmann Elite line.


Plews & Edelmann announced it expanded to 53 new power steering hard parts SKUs within its Edelmann Elite line. These parts, which include 41 rack & pinions, 10 power steering pumps, and 2 power steering gear boxes provide added coverage for over 27 million VIO, the company says.


“The SKUs that were identified include remanufactured units that have notoriously high warranty rates across all three categories (pumps, racks and gears),” said Evan Bauer, Plews & Edelmann director of business development. “A rack for a 2017 Chevy Traverse is a perfect example with the reman equivalent running an alleged warranty rate around 15%. Our alleged warranty rate of 2.8% is evidence of the need for different thinking in this category. These new parts have truly put more distance between Plews & Edelmann and our competitors in terms of power steering hard parts coverage.”

The Edelmann Elite line has now grown to 298 SKUs that meet over 80% of customer demand and deliver application coverage for over 260 million VIO, the company says. All parts are 100% tested and backed by a 100-year/1,000,000-mile warranty, the company says.



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