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Pirelli, Yokohama Announce Price Increases

Pirelli Tire North America has announced that it is increasing prices on all of its passenger and light truck/SUV tires by between 3 and 5 percent. The Rome, Ga.-based tiremaker said the increase will take effect this December, and was due to escalating raw material costs. Earlier this week, Pirelli SpA announced a global 3 to 5 percent price increase on all types, sizes and brands of tires the company makes around the world.

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ROME, GA and FULLERTON, CA — Pirelli Tire North America has announced that it is increasing prices on all of its passenger and light truck/SUV tires by between 3 and 5 percent. The Rome, Ga.-based tiremaker said the increase will take effect this December, and was due to escalating raw material costs. Earlier this week, Pirelli SpA announced a global 3 to 5 percent price increase on all types, sizes and brands of tires the company makes around the world.

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Effective Dec. 31, Yokohama Tire Corp. is increasing prices across the board on its consumer, commercial and OTR equipment tires. Prices on passenger and light truck/SUV tires will increase 3 to 4 percent, while commercial lines, including commercial light truck and medium truck tires as well as OTR tire lines, will increase by 3 to 5 percent. Additional in-line adjustments will also be made, said the company. Yokohama also cited rising business costs, particularly rising raw material costs.

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