Pirelli Canada has been recognized by Forbes as one of Canada’s most reputable companies for 2017.

The annual report by Forbes was conducted by the Reputation Institute, which measures a company’s reputation through a comprehensive survey of 30,000 participants on seven categories: products and services, innovation, workplace, governance, citizenship, leadership and performance. Against these criteria each company receives a total score out of 100 to demonstrate its measure of reputation, called the RepTrak Pulse Score. Pirelli Canada received a RepTrak Pulse Score of 75.05.

“We’re honored to be included in this prestigious listing by Forbes. It is proof of Pirelli’s hard work to be the best company we can for our customers and employees in the Canadian market, where we have built a strong reputation through our commitment to our relationships and innovation of new products and processes” said Roberto Prieto, president of Pirelli Tires Canada.

For more information on the study, visit Forbes.com.