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PFC Brakes Names New VP Of Sales And Marketing

Don Orrell will report to the president and CEO in this new role.


PFC Brakes has announced that Don Orrell has joined PFC Brakes as vice president of sales and marketing, reporting to the president and CEO. In his position, Orrell will lead the PFC Sales and Marketing departments to pursue the growth goals set out in the PFC strategic plan. 


With more than 35 years of sales expertise in the light- and heavy-duty aftermarkets, OES and OEM channels, Orrell will not only be a valuable asset to PFC, but also to its customers, the company noted. He has a proven track record of launching new programs, marketing, communications, team development and maintaining strong customer relationships.  

“We are very excited that Don has joined the PFC Team and look forward to continuously improving our products, processes and customer experience,” the company stated in a press release.



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