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Peterson Names Ross Froat To VP Role

He comes to Peterson with a long career in the trucking industry, most recently with the American Trucking Associations.



Peterson Manufacturing has announced the hiring of Ross Froat as vice president of Engineering & Government Affairs.

Froat will be leading all engineering and government affairs efforts at Peterson and will be focused on expanding the value of the PetersonPULSE intelligent trailer system as fleets begin collecting trailer data to maximize the safety and ROI of their trailer fleets and laying the groundwork for automated truck operations.

He comes to Peterson with a long career in the trucking industry as former director of Technology & Engineering Policy for the American Trucking Associations (ATA), former service manager for Idealease, and former lead technician for Penske Truck Leasing. Prior to Peterson, Froat led ATA’s technology regulatory affairs, managed all of ATA’s technical priorities, and provided the industry multiple policies, government programs, and supporting benefits including leading advocacy for safety and business efficiency behind automated trucks and intelligent transportation systems.


“We are excited to welcome Ross to the Peterson family and look forward to his engineering and technology leadership which will help us bring additional value to our customers and the markets we serve,” said David Armacost, CEO and president, Peterson Manufacturing.