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Peterson Names New Dir. of OEM Sales, Manager of Fleet Sales

Both bring many years of experience in the commercial vehicle market.


Peterson Manufacturing has announced Jay Davenport as director, OEM Sales and Jody Schara as manager, Fleet Sales.


“We are excited to welcome Jay and Jody to the Peterson team. Both have many years of experience building strong relationships and taking care of fleets and OEMs in the commercial vehicle market,” said Al Anderson, vice president of sales & marketing. “Jay has been focused on lighting and harness systems for his entire career and Jody brings very strong technical knowledge to our customers as well. Their skills and experiences ensure that Peterson remains customer focused and top of mind to our current and future fleet and OEM customers.”

As Director, OEM Sales, Davenport will be responsible for developing and managing OEM relationships across several market segments, positioning Peterson as the standard or optional lighting and harness system choice for the OEMs within those segments.


Davenport comes to Peterson from Clarience Technologies, where he was the Midwest regional sales manager for the company’s RoadReady system in 2020. This was his second stint at the company. He left Clarience, then Truck-Lite, in 2011 to join the Maxxima Division of Panor Corp. as its national OEM manager, where he developed the company’s OEM base.

Davenport was originally at Truck-Lite for 16 years. He held numerous positions like national director of OEM Trailer/Body, working with OEM and fleet accounts that were strategic to the company’s growth, and central area sales director, where he focused on fleets, manufacturers as well as the aftermarket.


Earlier in his career, he was the national sales manager of Heavy Truck at K-D Lamp Co., where he helped develop products for large heavy- and medium-duty truck manufacturers. At R.E. Dietz Co., Davenport was a regional sales manager, specializing in the automotive, truck, and agriculture industries.

In Schara’s position as manager, Fleet Sales, he will work with fleets and dealers to spec Peterson products at OEMs to drive business. He will work closely with Davenport to ensure that the needs of our fleet customers are met.

Schara joins Peterson from ZF Group, where he was key account leader for Trailer OEMs, responsible for sales and service of many major semi-trailer manufacturers. Prior to joining ZF, he held two positions at STEMCO; one as OEM sales manager, assigned to large OEM accounts and district sales mManager, responsible for Aftermarket sales, pull through marketing, distributor management, customer relations, installation training, and service activity.


With 20 years of sales experience, Schara held additional sales positions in his career in the commercial vehicle and construction markets.

Davenport holds a B.S. in Business from Ferris State University in Big Rapids, Michigan. While Schara earned his Executive MBA from the University of Wisconsin-Madison and his B.S. in Business Administration from University of Wisconsin-LaCrosse.



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