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Petersen Automotive Museum Announces New Incubator Program

The program will foster the development of women-led businesses in the automotive sector.

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The Petersen Automotive Museum has announced the launch of its new three-month incubator program, which aims to foster the development of women-led businesses in the automotive sector. Each year, the museum will choose one California-based startup with five or fewer employees and provide them with hands-on mentorship, access to the Petersen network of sponsors and partners, and a $25,000-$30,000 investment.

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“With only 23.6% of motor vehicle industry positions held by women in 2019, we felt it was our responsibility as a world leader in automotive thought to create this incubator program,” said Executive Director Terry L. Karges. “We want to empower and develop visionary women to harness their potential and give them an opportunity to break into the automotive space.”

Women-led businesses that support or are directly related to the automotive industry are welcome to apply for the incubator program. Applications are reviewed by the program’s selection committee, comprised of six female industry leaders: Diane Parker, vice president of the Historic Vehicle Association; Alex Parker, chief marketing officer and executive vice president of Redline Detection, LLC; Sarah Lassek, senior vice president of merchandising at Omaze; Dr. Sabrina Kay, CEO of Fremont Private Investments; Nikki Riedmiller, account supervisor at Kahn Media; and Jasmine Gonzalez, director of group services of the Petersen Automotive Museum.

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Once accepted, the startup will work alongside the Petersen’s mentorship team to develop a custom program that addresses its business goals.

Applications will be accepted from May 1 to July 31, 2021. To apply, please visit petersen.org/business-incubator-program.

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