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Permatex Reorganizes Traditional Sales Force To Better Serve Channel Partners

The company says its new team structure better aligns the company to meet the needs of distributors and accounts in the traditional channel.

Recently appointed Director of Sales Daniel Clarke made the announcement and will oversee the new organization.

Permatex has announced the reorganization of its traditional sales force. The company said this new alignment was driven by the evolving needs of the marketplace and puts Permatex in a better position to service its traditional channel partners and keep them up-to-date with the company’s latest programs, promotions and new product offerings.

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Recently appointed Director of Sales Daniel Clarke made the announcement and will oversee the new organization. Clarke noted, “Over the past two years, we have been assessing our approach to the traditional channel and determined that it was time to make some changes based on market trends we noticed. To that end, we put a new organization in place that is in the ideal position to meet and exceed the goals of our channel partners and ensure our continued success.”

Permatex’s new Traditional Sales Channel Organization will be handled in four key segments: OE and Aftermarket Parts Manufacturers, Automotive Distributors, Heavy-Duty Distributors and Service Providers and Specialty Distributors.

OE and Aftermarket Parts Manufacturers and Specialty Distributors

Doug Johnson, national account manager, will oversee the OE and Aftermarket Part Manufacturers and Specialty Distributors. This includes Marine and Powersports. Johnson has been with Permatex for 19 years and has served as regional manager for the traditional aftermarket, sales manager groups and special markets and account executive key accounts.

Automotive Distributors

The Automotive Distributors segment will be handled by Jeff Morgan, newly promoted national account manager of Automotive Groups and Eric Dutra, national account sales manager. Morgan has worked at Permatex since 2000, serving in a variety of roles, including account manager – Southeast US; account manager – Key Accounts; and national sales manager – Groups and Key Accounts. He will be responsible for major automotive parts groups as well as independent automotive buying groups. Dutra has more than 20 years of experience in the automotive aftermarket. Previously, he was director of sales for Justice Brothers Inc., channel sales manager for Pace Edwards Co. and western regional sales manager for Berryman Products.


Heavy-Duty Distributors and Service Providers

The heavy-duty group will be led by Ben Patterson, national account manager – heavy-duty segment. Patterson has worked for Permatex for more than 30 years in a number of capacities, including district manager, senior district manager and national account manager. He will handle all heavy-duty customers, while managing dealer direct programs and implementing an aggressive marketing campaign throughout all levels of distribution. He also will oversee buying groups and guide the rep agencies.

All of the teams will be supported by Curtis Haines, inside technical sales support, and Caitlin Hendrix, inside sales representative.


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