Performance Industry Expert Mike Copeland Purchases Arrington Performance

Performance Industry Expert Mike Copeland Purchases Arrington Performance

Under Copeland's direction, Arrington will focus on growth and improvement of the existing business, as well as expanding the operation to include Jeep, RAM truck, resto-mod and off road.

Mike Copeland, CEO of Diversified Creations, has purchased Virginia-based Arrington Performance. The more than 50-year-old company is an industry leader in parts sales, engine assembly, and vehicle builds for Chrysler and Dodge HEMI-powered vehicles. Under Copeland’s direction, Arrington will focus on growth and improvement of the existing business, as well as expanding the operation to include Jeep, RAM truck, resto-mod and off road.

As part of the purchase, Copeland is moving Arrington Performance from Martinsville, Virginia, to Brighton, Michigan. The new location will be adjacent to Diversified Creations facility in Brighton, with its own full complement of specialized salespeople and fabricators. The new Arrington Brighton location will include vehicle build, engine build, dyno and warehouse facilities. Diversified Creations will display Arrington products in its showroom, as Arrington will not have its own retail showroom.

“Arrington Performance has a natural alignment with my existing company. Diversified Creations is a performance and off-road retail center, with a showroom reminiscent of a ‘classic’ speed shop. Diversified Creations builds all types of performance and off-road vehicles, including resto-mods and pro-touring cars. The first ever Hellcat engine swap into the Roadkill’s ‘General Mayhem’ Dodge Charger was performed by Diversified,” said Copeland. “The business model from selling single parts to a complete vehicle build is the same at Arrington Performance. Arrington Performance has a reputation as being a leader in Gen III HEMI performance parts, engines and vehicle builds. Our goal is to expand Arrington’s performance presence by adding innovative products and services for the vehicle platforms they’re already well-known for, while adding new offerings for other MOPAR-powered vehicles.”

Arrington Performance will continue the use of its existing website shophemi.com. The web site will be updated to include many products not previously available through the site.

Copeland plans to expand the brand globally from its new Brighton location.

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