Pep Boys Receives 5 Automotive Communications Awards

Pep Boys Receives 5 Automotive Communications Awards

Awards highlight yearlong celebration of company's 100th anniversary amid transformation to a service-focused business.

Pep Boys, one of the nation’s leading automotive service networks, has received five awards for excellence in the 2021 Automotive Communications Awards (ACA) program sponsored by Women in Auto Care, part of the Auto Care Association. The company received awards for several elements of its yearlong Centennial Celebration campaign, which has reached millions of consumers and thousands of Pep Boys Team Members in more than 35 U.S. states and Puerto Rico. 

The campaign also highlights the continued expansion and reestablishment of Pep Boys as a service-driven, community-focused business. The ACA awards were presented at the Women in Auto Care Reception during this week’s AAPEX Show in Las Vegas.

The Pep Boys team won multiple awards from Women in Auto Care, part of the Auto Care Association, during the AAPEX Show in Las Vegas.

The ACA program recognizes auto care industry manufacturers, distribution networks, service providers and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities. Pep Boys received awards in each of five categories:

Best Logo Design/Usage: Pep Boys Centennial Rebrand 

Best Television Commercial; Best Digital Display Ad: Pep Boys Celebrating 100 Years

Best 360-Degree Marketing Campaign: Pep Boys Centennial Road Trip 

Best Consumer/Community Event: Pep Boys Centennial Road Trip Events

The Pep Boys Centennial Celebration has enabled customers and team members to reconnect with one of the automotive industry’s most iconic brands through both media executions and in-person activities, including the #PepBoysRoadTrip, featuring a branded bus that has traveled across the U.S. to affirm the Company’s commitment to the thousands of communities it serves. Other elements of the Centennial Celebration have included the restorations of a 1946 Pep Boys ramp truck and 1921 Ford Model T Runabout, which are on display at the 2021 SEMA Show.

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