Penda to Begin Selling Products Through Preferred eRetailer Web Sites - aftermarketNews

Penda to Begin Selling Products Through Preferred eRetailer Web Sites

Company's high-tech thermoplastic tonneau cover will now be available for purchase on preferred e-retailer websites.

PORTAGE, Wis. — Penda Corp. plans to begin marketing its Venture thermoplastic tonneau cover via the World Wide Web on selected e-retailer sites.

According to Penda, Venture represents a highly differentiated “second generation” of thermoplastic tonneau cover technology that offers significant advantages over other plastic “hard” covers. While other plastic tonneau covers are manufactured from ABS, a thermoplastic material commonly used in the packaging industry, the Venture features a much stronger and more versatile composite technology favored in the aerospace industry, the company said.

“The Venture’s high-tech composite construction, consisting of a honeycomb core and two fiberglass layers, provides unmatched strength and durability for today’s trucks,” said Ulf Buergel, president and CEO of Penda Corp. “To thermoform the Venture’s outer skin, we use the same proven engineered polymer blend that is used for many exterior car components. The result is best-in-class temperature performance and UV stability.”

The company added that Venture tonneau covers marketed through leading e-retailers will come with the same personalized customer service and support that have become Penda’s hallmark.

“For a premium product like the Venture, customers expect the same service when buying on the Internet as they do when buying through a traditional store. This will be another point of differentiation we and our e-retailing partners will offer,” Buergel said. Customers purchasing online will be able to instantly track delivery and contact Penda customer service representatives with any questions regarding their purchase. The Venture also will be backed by the same market-leading warranty offered through traditional store locations.

For additional information concerning the Venture tonneau cover and e-retailing opportunities, visit or call 800-356-7704.

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