Parts Plus Member Monroe Motor Products Honors 100-Year Legacy With Centennial Celebration

Parts Plus Member Monroe Motor Products Honors 100-Year Legacy With Centennial Celebration

The company’s rich history can be traced back to 1917, when Max and Issac Gordon founded the Pullman Taxicab Co., which eventually led to the formation of Gordon Motor Parts. That business evolved into a warehouse distributor servicing independent jobbers throughout New York State, named Monroe Motor Products, after the county where it was established.

monroe-motor-products-logoMonroe Motor Products, a Rochester, New York-based Parts Plus member of the Automotive Distribution Network, recently kicked off its 100th anniversary celebration with a weekend gathering for senior management, store managers and some of its best customers at the New York Wine and Culinary Center in Canandaigua, New York.

The company’s rich history can be traced back to 1917, when Max and Issac Gordon founded the Pullman Taxicab Co., which eventually led to the formation of Gordon Motor Parts. That business evolved into a warehouse distributor servicing independent jobbers throughout New York State, named Monroe Motor Products, after the county where it was established. Max’s son, Burt, became president and CEO of the company in the 1970s.

The third-generation company has thrived for 10 decades because of the organization’s commitment to continually honor the principles established by Issac, Max and Burt decades ago, says Michael Gordon, Burt’s son, who today serves as president and CEO of Monroe Motor Products. monroe-motor-event

“A century later, Monroe Motor Products continues to offer exceptional service while maintaining the highest ethical standards,” said Gordon. “This has been challenging at times for a family-owned business to accomplish in an ever-changing business. As we look back on our 100 years, without the personal sacrifices, moral values and vision of Issac, Max and Burt, none of this would have been possible.”

Today, the company has more than 180 employees, with 17 corporate locations from Jamestown to Potsdam. Monroe also services independently owned Parts Plus stores within its geographic territory.

“Monroe’s warehouse and company-owned Parts Plus auto stores have worked hard to not only provide exceptional service and products but also serve as business partners for their customers,” said David Prater, president of the Network. “Our group will continue to work closely with Monroe to stay one step ahead of technological advances in the industry, so the company can continue to outperform its competition by providing the highest level of service it has for 100 years now.”

You May Also Like

Autologue Creates Software Solution to Manage Customer Returns

The new eReturns module enables the shop to log a part into the app, select a return reason and view the progress of the return process.

Autologue Creates Software Solution to Manage Customer Returns

Autologue Computer Systems announced it launched eReturns as an enhancement to its customer service portal, eOffice. The eOffice application allows shop customers to view account balances, invoice detail and statements online and make credit card payments.

Distributors have embraced eOffice as a way to allow their shop customers to view and manage their balances to reduce the time and effort in keeping accounts current, Autologue said. eReturns will appear as a tab in eOffice as part of the application.

APH Expands with Iowa Location

Kurt Croell’s Auto Parts store in New Hampton, Iowa, joined APH and now operates under the name Auto Value of New Hampton.

Auto-Parts-Headquarters-IOwa-
Fenix Parts Acquires Pacific Rim Auto Parts

Pacific is a specialty automotive recycler focused on eCommerce part listings and sales.

Fenix Parts Acquires Pacific Rim Auto Parts
Advance Auto Parts Announces ‘National Battery Day’ Promo

DieHard battery giveaways and complimentary battery testing will be part of nationwide festivities held on Feb. 18.

Advance Auto Parts Announces Promo for National Battery Day
NPW Welcomes Automotive Installers Warehouse to Its Network

Automotive Installers Warehouse has been an NPW customer since 2013 and has merged with NPW as part of its ongoing expansion.

National Performance auto Parts Warehouse_

Other Posts

Automotive Parts Associates Welcomes Accel Auto Parts

Founded in 2023, Accel is the newest TruStar member of the APA family.

Automotive Parts Associates Welcomes Accel Auto Parts
Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.

Federated Upgrades Car Care Center Program
Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.

Auto-Wares Group Wins TCED Super Bowl Contest

As part of the grand prize, Auto-Wares winners will be accompanied by TCED President Elise Rozon.

TCED-Auto-Wares-Super-Bowl