AAPEX REPORT: Car Care Council Women’s Board Announces 2011 Automotive Communications Award Winners
The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.
Identifix Direct-Hit Grows to 10 Million Vehicle Look-Ups a Year
Direct-Hit delivers more than 360,000 hotline archives and is continually updated with more than 6,000 new vehicle symptoms, associated short-cut tests and fixes added to the database each month.
Tru Align Becomes Certified Vendor for O’Reilly Auto Parts
O’Reilly is offering the Tru Align universal alignment adapter to its customers that perform wheel alignment services as a new, innovative tool to safely and accurately align today’s larger and more stylish wheels.
US Auto Parts Launches AutoMD.com
According to AutoMD, the new site allows both car owners and DIYers to diagnose car problems; know how much car repairs should cost; understand the steps needed and the time it should take to make the repairs; and also find the right local shop at the right price for their issue.
Mitchell 1 and the National Institute for Automotive Service Excellence Present Technician of the Future Award
Ballard has been an automotive technician for three years and an ASE Master Technician for one year. He is employed as an automotive technician at Cache Valley Advantage Automotive, located in Logan, Utah. Ballard took courses at Dixie State College in St. George, Utah, in the automotive repair program as a high school student, which included electric car conversion. He graduated from the Toyota T-Ten program through Weber State University in Ogden, Utah, in May.
Car Care Council Women’s Board Announces 2009 Automotive Communications Award Winners
The Automotive Communications Awards are sponsored by the Women’s Board. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
PAACE Automechanika Mexico Positioned to be the Largest Automotive Trade Show in Mexico in 2009
Focus on repair and maintenance offers opportunities for exhibitors in a growing market.
2008 Automotive Communications Award Winners Announced
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council.
Susan Lovett Promoted to Senior Director of Marketing Communications at Mpi
LAS VEGAS — MPi, a subsidiary of Indentifix affiliate Service Repair Solutions Inc., has announced the promotion of Susan Lovett, formerly MPi’s director of marketing, to the newly created position of senior director of marketing communications. In this, role Lovett will be responsible for the integrated marketing/communications, brand management and creative development activities of MPi.
Auto Pride Speaker: Language is the Culprit in Lost Sales Opportunities
Mac McGovern believes the key for suppliers to sell more parts to repair shops comes down to language. It’s both about how countermen refer to technicians and how repair shops approach their business. “The parts industry’s responsibility is to teach the repair shops how to approach the customers,” said McGovern, who owned his own repair shop for 30 years. He’s now director of training for KYB America. He spoke during Saturday morning’s keynote address, titled “Parts people are from Venus, Installers are from Mars,” at Auto Pride’s annual meeting at the JW Marriott resort in Orlando, Fla.