BASF Names Vitor Margaronis Marketing Director
In this new role, Margaronis is responsible for directing the marketing activities of the BASF Automotive Refinish, OEM, Industrial and Commercial Transport Systems businesses.
BASF Automotive Refinish Announces New Sales Management Appointments
Five executives have been appointed to new roles.
BASF Refinish Launches Expanded Customer Lean Program
Originally launched as part of BASF’s VisionPlus University (VPU) in 2008, BASF’s Lean program offered customers a half-day introduction to Lean, giving collision centers a high-level overview of Lean concepts. BASF’s Lean education component of VPU now includes three additional programs.
BASF Enters Global Cooperation with Kia Motors in Automotive Refinish Field
BASF is now the official partner for Kia Motors’ after-sales network.
BASF Refinish Sponsors Front Row Motorsports
BASF’s R-M brand of automotive refinish paint is featured on Front Row Motorsports car number 34 driven by John Andretti during the NASCAR Sprint Cup Series, and driven by Tony Raines during the NASCAR Nationwide Series.
BASF’s R-M Automotive Refinish Paint Brand Celebrates 90 Years of Service
Today, the R-M product line contains well-known names like DIAMONT, ONYX HD and CARIZZMA, and is used throughout the world by collision repair shops and customizers alike.
BASF Re-Defines Partnership with FinishMaster
The transition of some e-commerce customers from BASF to FinishMaster begins immediately and allows BASF to broaden its product and service offerings to customers.
BASF Receives Subaru Supplier Award
BASF, which has supplied paint to SIA since the summer of 2008, received this prestigious award because of its outstanding performance and support during SIA’s recent conversion from solventborne to waterborne paint.
BASF Sponsors New Study: “Finding Common Ground: A Claims Perspective”
The study is an extension of BASF’s sponsorship of the 2005 Carlew & Associates Excellence in DRP study that provided repairers with an opportunity to express their views on the direct repair program (DRP) business model to insurers and the collision industry at large.
BASF Refinish Launches New R-M Onyx HD Products
BASF Automotive Refinish Solutions is launching two new additives for its Onyx HD line in the United States and Canada. Hydrobase Slow – (HB004) and Hydromix Slow – (HB040) will enrich the high-performance, environmentally compliant waterborne basecoat system Onyx HD, which belongs to the R-M brand of BASF Coatings.