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Yokohama Tire Returns As Sponsor And Exclusive Tire Provider For Porsche Pikes Peak Division

Travis Pastrana also is back to defend his title in the Porsche Pikes Peak Trophy by Yokohama. The ADVAN A052 is once again the spec tire. 

Yokohama Tire Partnering With FuelFest 

The auto festival being held in memory of the late Fast and Furious star Paul Walker will bring together music and cars in the name of charity.

Two Yokohama Tires Win GOOD DESIGN Awards

The GEOLANDAR X-MT and AVID Ascend GT have been honored in the transportation category by The Chicago Athenaeum.

Yokohama Tire Relaunches EXCEED Online Dealer Training Program

The redesigned site features new content and now allows users to see consumer and commercial sections via one login.

Yokohama Tire Opens New Development Center America in Cornelius, North Carolina

The company says it is reaffirming its commitment to the North American market with the opening of the new 25,000-square-foot R&D facility.

Yokohama Tire Kicks Off Fall National Rebate

From now through Oct. 31, consumers can get a Yokohama Visa Prepaid card valued up to $100 after purchasing a set of four select Yokohama tires, including the new, all-season AVID Ascend GT.

Yokohama Tire Partners With Spartan To Power New Tire Promotion

Consumers who buy four Yokohama tires from now through Sept. 30 will receive a free Spartan race entry.

Yokohama Tire Announces New Rallio Social Media Tool For Dealers

The tool is designed to help them easily publish and personalize Yokohama-created social media content on all of their communication channels.

Yokohama Tire Named Shirt Sponsor For Several Youth Soccer Clubs

More than 11,000 kids will get jerseys from the tiremaker.

Yokohama Tire Announces 3 New Youth Soccer Tournament Title Sponsorships

All three tournaments will feature the Yokohama Skills Challenge, which helps kids of all ages develop many core soccer skills in a fun way.