API to Assume Leadership of ‘Motor Oil Matters’ Initiative from Pennzoil-Quaker State
Pennzoil-Quaker State launched Motor Oil Matters through a number of consumer and trade initiatives to increase consumer awareness about the importance of using high-quality motor oils. Motor Oil Matters provides information about motor oil and the vital role it plays in vehicles. While PQS pointed to its brands, including Pennzoil and Quaker State, as examples of the quality products consumers should seek out, API believes the quality message has great appeal to other manufacturers of API-licensed motor oil.
Pennzoil Introduces Its Most Advanced Synthetic, Pennzoil Ultra
New Hyper Cleansing Technology keeps engines closer to factory clean to help consumers protect their vehicle investments and increase engine efficiency.
Pennzoil, Quaker State and Shell Rotella Launch MotorOilMatters.org
New consumer education program aims to raise awareness about the vital role of quality motor oils.
Kevin Harvick and Pennzoil to Launch National ‘Clean Change Campaign’
HOUSTON — Pennzoil and Daytona 500 winner Kevin Harvick have teamed up for the launch of the Pennzoil Clean Change Campaign, which hopes to raise awareness of the need to recycle used oil. According to Pennzoil, improperly disposing of the used oil from just one oil change can contaminate 1 million gallons of drinking water.
Pennzoil Unveils New Feel the Clean Brand Strategy
HOUSTON, TX – Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean. The company’s new brand initiative is built around the theme of “Feel the Clean” and will be supported by a new advertising campaign that made its debut with new
Pennzoil Platinum Kicks Off “Ultimate Protection” Tour
Pennzoil Platinum has kicked off its nationwide Pennzoil Platinum Ultimate Protection Tour, which features an interactive 53-foot mobile display unit showcasing the benefits of Pennzoil Platinum full synthetic motor oil. Now in its third season, the redesigned Tour will travel to more than 20 auto enthusiast events, select NASCAR races and for the first time
Pennzoil Platinum Wins Prestigious Popular Mechanics Editor’s Choice Award
Pennzoil Platinum full synthetic motor oil with adaptive molecules was presented the Popular Mechanics Editor’s Choice Award during Automotive Aftermarket Industry Week in Las Vegas. Pennzoil Platinum was selected as one of the best new automotive products by Popular Mechanics magazine for its outstanding achievement in new product design and innovation. The prestigious award is presented to a select number of outstanding products each year at the automotive aftermarket industry’s premier event.
Pennzoil Releases Pennzoil Platinum with Adaptive Molecules, Launches Platinum Challenge
Pennzoil has reengineered its Pennzoil Platinum full synthetic motor oil, to now feature adaptive molecules that are designed to survive the searing heat, intense pressures and shearing forces of today’s precision-made engine parts. The company is so confident that consumers will feel the difference that Pennzoil Platinum full synthetic motor oil can make after using it just one time, the company has renewed its Platinum Challenge for all of 2006.
Pennzoil Platinum Prize Honors Vehicle Enthusiasts
Pennzoil presented the Platinum Prize to auto and truck enthusiasts around the country as part of its Platinum Garage Tour that traveled to auto events around the country. This award recognized enthusiasts who made the ultimate commitment to protect their most prized investment — their custom or classic vehicles.
Pennzoil Launches New Web Site to Educate the Public About Synthetic Motor Oil
On the market for many years, full synthetic motor oils have been proven to outperform conventional and synthetic blend motor oils in nearly all aspects of engine protection. In light of this, Pennzoil has introduced a new web site that teaches consumers and professionals about the benefits and protection provided by full synthetic motor oil.