VP Racing Fuels Appoints Senior Communications Manager
Bob Merz’s first experience in motorsports came when he ran the $3 billion Budweiser brand that included sponsorship of car owner Junior Johnson and drivers Darrell Waltrip and the late Neil Bonnett on the NASCAR circuit.
Atco Extends Contract With VP Racing Fuels
For more than 15 years, VP has been the official fuel of Atco, and this agreement extends the partnership through 2020.
VP Racing Fuels Announces Partnership With Ray Evernham For The 2018 Race Season
The concept for Evernham’s newest project “Ghost” was born out of Evernham’s passion for vintage race cars, respect for innovation and concern for safety.
Tiffany Boone Named Business Development Representative, Consumer Products For VP Racing Fuels
“With the increasing number of retail opportunities requiring additional resources to meet the demand, we’re fortunate to be able to bring someone with Tiffany’s varied experience on board,” said Alan Cerwick, president of VP Racing Fuels.
Hypercar And VP Racing Fuels Announce Official Partnership
The partnership was formed in the pursuit of developing vehicles that achieve the highest level of performance.
VP Racing Fuels Appoints Bruce Hendel To Vice President North America Sales, Race Fuel And Consumer Products
In this newly formed position, Hendel will be responsible for all North America Sales efforts in support of both the VP Consumer Products and Race Fuel business divisions.
VP Racing Fuels’ New Line Of Lubricants Hits The Marketplace
The new lubricants are being distributed via VP Regional Warehouses, VP Distributors and Performance Retailers, such as Summit Racing Equipment, Motor-State Distributing and Keystone Automotive Operations Inc.
IMSA, VP Racing Fuels Commit To Long-Term Extension Of Partnership
VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.
VP Racing Fuels Partners With LINDTEK.DK APS
This new distributor will service Denmark and Northern Germany for VP Racing.
VP Racing Fuels Launches New Website
The new website was designed for the customer to easily zero in on the most appropriate VP product to meet their needs.
