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CRP Automotive Launches New Brand Identity For AAE Steering Components

The new logo is part of a complete branding update for AAE products to further associate the brand as a part of the CRP Automotive family, the company noted.

CRP Automotive Celebrates 100 Episodes Of ‘Inside The Brands’ Educational Video Series

The 100th “Inside The Brands” video will air on April 24, as a continuation of the series that launched in May 2015.

CRP Automotive Now Offers Pentosin Transmission Fluid Service Kits For European Vehicles

The kits feature OE-approved Pentosin fluid and Rein Automotive replacement parts for easy installation.

CRP Automotive Offers AAE Electric Power Steering Racks For Popular Chevy And Ford Models

Restored to OE performance and finish, EPS racks are available for the Chevy Cruze and Ford Mustang.

CRP Automotive Releases 3 New Pentospeed 0W-20 Motor Oils For European Makes

The new Pentospeed motor oils deliver cutting-edge OEM technology and fulfill the need for technically advanced, high-performing formulations, according to CRP.

CRP Automotive Adds AAE Remanufactured Steering Racks For Chevy, Buick, Ford And Toyota

These new offerings include AAE precision remanufactured electronic power steering (EPS) racks for 2011-‘16 Chevrolet Cruze, 2012-‘17 Buick Verano (CRP P/N ER1015) and 2011-‘14 Ford Mustang (CRP P/N ER1074).

New AAE Steering Gear Boxes From CRP Automotive Designed To Outperform OE On Ford Applications

Larger, case-hardened shafts and oversized bearings help prevent premature failure, according to CRP.

CRP Automotive Wins 2018 Best Performance Product For Rein Automotive Aluminum Water Pump Pulley & Belt Kit 

The recognition was presented to CRP during the Import Vehicle Community Import Product and Marketing Awards Program at AAPEX.

Booth 3471: CRP Automotive Hosting ‘The Humble Mechanic’ During 2018 AAPEX

The “Humble Mechanic” Charles Sanville will be at the CRP Learning Center from 10:30-11:30 a.m. on Oct. 30 in booth No. 3471.

AMN Executive Interview With Dan Schildge, CRP Automotive

In today’s interview, Schildge talks about the expansion of CRP’s investment in Atlantic Automotive Engineering and key priorities for the company going forward.