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Purolator Broadens Target Demographic For Spring Advertising Campaign To Include Millennial Moms

The campaign features a range of creative assets targeting both the traditional automotive DIY audience and women interested in the benefits of clean, odorless and allergy-free air inside their vehicles.

WIX Filters Hosts Alliance Service Center Advisory Council Meeting In Charlotte

During the three-day meeting taking place March 24-26, attendees plan to discuss challenges with the Alliance’s Certified Service Center (CSC) program and brainstorm improvement opportunities. Representing top shop owners affiliated with Auto Value, Bumper to Bumper and Confidence Plus, the SCAC members bring unique perspective and profound insight to the discussions.

Record Number Of Suppliers Participate In AWDA Challenge To Benefit University Of The Aftermarket Foundation

AWDA conference attendees raised more than $92,000 for the Foundation.

Automechanika Birmingham Garage Of The Year Open For Entries

Automechanika’s Garage of the Year awards forms part of the Big UK Garage Event at this year’s Automechanika Birmingham, providing more benefits to thousands of garages planning to visit.

Purolator Names Marc Alan & Associates 2018 Sales Agency Partner Of The Year

To select the Sales Agency Partner of the Year, Purolator evaluated current client growth, new accounts earned, overall support of company branding initiatives and a range of customer support activities.

Automechanika Birmingham 2019 To Launch ‘The Big UK Garage Event’

With its garage audience growing year on year, Automechanika Birmingham says the aim of this year’s event is to build on the success of the launch of the dedicated hall for garages introduced in 2018, which proved to be one of last year’s biggest highlights.

Glen Roy Appointed Canadian Vice President Of Sales At XRF Chassis

Based out of XRF’s Canadian headquarters in Toronto, Ontario, Canada, Roy will be responsible for leading the Canadian XRF sales team, developing new business opportunities and creating customized solutions to meet customer needs across Canada.

WIX Filters Celebrates 80 Years As A Leader In Filtration

WIX first opened its doors in 1939 in Gastonia, North Carolina, where its headquarters are still located. The company is now part of the MANN + HUMMEL brand of innovative filtration technology, housing 11 facilities in eight countries and manufactures more than 210 million filters annually for customers spanning 80 countries.

30 New Filters Added To Purolator, PurolatorONE, PurolatorTECH Lines

The new part numbers fit a variety of popular models such as Toyota Camry, Ford Ranger, Hyundai Elantra, Dodge Challenger and others.

TEMOT Reports Positive Feedback Following Fourth International Commercial Vehicles Supplier Summit

More than 100 representatives from leading distributors and suppliers gathered for the occasion, making this year’s event the most successful since its debut in 2015.