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So You Wanna Win A Tesla?

The automotive aftermarket excels at creating promotions that drive sales and build customer engagement.

Younger Generation Of Classic Car Enthusiasts Grows

Restoring older vehicles with modern-day parts and amenities is on the rise, according to new SEMA research.

Mitchell 1 Concludes ‘Snow Much Fun’ Sweepstakes

Forty winners received $25 Amazon gift cards.

Top 5 Stories Of The Week

A recap of the top five stories on aftermarketNews during the week of Feb. 1.

asTech Acquires BlueDriver

BlueDriver is a leading provider of direct-to-consumer aftermarket diagnostic scan tools and services.

ProColor Collision Hires Strategic Operations Specialist

In this role, Scott Kostyack will actively support the day-to-day operations of franchisees.

The Amalfe Doctrine

At Momentum USA, the principles of its family founders have been a driving force for 75 years.

NABC Launches Rides For A Reason Virtual Car Show

The NABC Rides for a Reason Virtual Car Show Presented by LKQ will include something for every car lover.

Virtual AAPEX Experience Announces Training Lineup

Trainers will lead classes geared toward shop owners, technicians and service advisors.

Dorman Announces More Than 270 New Products

New products include new electronic power steering rack for Ford F-150 trucks.