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BFG Out, Pirelli in at WRC

From Tire Review The topsy-turvy world of the FIA took yet another unusual turn earlier this week when it was announced that Groupe Michelin’s BFGoodrich brand would no longer be the sole tire supplier to the World Rally Championship after this season, and was being replaced by Pirelli. BFGoodrich became the sole supplier just this

Obituary: Leopoldo Pirelli, Honorary President of Pirelli Spa, Dies at 81

ROME, GA – Leopoldo Pirelli, former president of his family’s business, died yesterday afternoon at his home in Portofino, Italy. He was 81. Born in 1925 in Velate Varesino (Varese), Pirelli graduated in mechanical engineering from the Politecnico di Milano when he was 25 and immediately entered the business founded in 1872 by his grandfather

Pirelli Posts $2 Billion Quarterly Loss

Dragged down by its investment in troubled Telecom Italia, Pirelli SpA reported a net loss of $2 billion for the third quarter of 2006, compared to a net profit of $135 million just a year ago. The loss was forced by write-downs totaling $2.7 billion from the losses from Telecom Italia. A net gain of

Pirelli Promotes Three Executives

ROME, GA – Several executives recognized for being instrumental in Pirelli’s significant growth over the past four years were recently promoted to vice president posts. Steve Carpino has been promoted to head of R&D and product development, John Hagan will now be in charge of original equipment, and Andrew Kearton, will be responsible for manufacturing.

Trelleborg to Phase Out Pirelli Brand in Ag, Forestry Line

During a press event in Tivoli, Italy, Trelleborg Wheel Systems announced plans to phase out the Pirelli brand in its agricultural and forestry tire lineup and emphasize the Trelleborg brand. In 1998, Trelleborg bought a share of Pirelli S.p.A.’s agricultural tire business, which included a production facility in Tivoli, Italy. Trelleborg’s license to use the

Additional Details Emerge About Sale of Pirelli Tire Unit

Pirelli SpA said this weekend that its sale of a 39 percent share of its tire unit may evolve into an initial public offering of stock, this time in the holding company formed by the six banks that participated in the share purchase. The tiremaker said it had finalized its deal to sell a share of its global tire business for approximately $942 million. The holding company was created by Banca Intesa SpA, Capitalia SpA, JPMorgan Chase, Lehman Brothers, Mediobanca SpA and Banca Leonardo SpA.

Pirelli Talking to Banks About Tire Unit Deal

AFX is reporting that Pirelli SpA is in discussions with several banks to consider options “to enhance the value” of its tire operations.

Pirelli to Partner With China Tiremaker

Pirelli SpA has entered into a joint venture agreement with Road One Tyre Co. in China, with plans to produce steel-belted radial truck tires at a Road One plant in Shandong Province.

Pirelli, Yokohama Announce Price Increases

Pirelli Tire North America has announced that it is increasing prices on all of its passenger and light truck/SUV tires by between 3 and 5 percent. The Rome, Ga.-based tiremaker said the increase will take effect this December, and was due to escalating raw material costs. Earlier this week, Pirelli SpA announced a global 3 to 5 percent price increase on all types, sizes and brands of tires the company makes around the world.

Pirelli Names VP of Advertising, PR and Motorsports

Pirelli Tire North America (PTNA) has appointed Peter Tyson vice president, advertising, public relations and motorsports. Tyson was hired by Pirelli UK as director of marketing in 1984 and helped revitalize the then-ailing Pirelli brand. In 1993, Tyson was promoted to the position of director of global brand support at Pirelli Pneumatici S.p.A.