Pneumatic Toolmaker and the Independent Mobile Tool Distributor Association Sign Distribution Deal
Following the U.S. debut of the German-engineered Rodcraft pneumatic tool brand in May, Rodcraft has signed a six-month exclusivity deal through select U.S. distributors with the Independent Mobile Tool Distributor Association (IMTDA). According to the two parties, this agreement with Rodcraft gives IMTDA’s nationwide membership a significant marketing advantage, and it provides Rodcraft with a mobile sales force dedicated to growing the brand in the U.S.
Continental Tire Launches ‘Ultimate Adventure II’ Sweepstakes
CHARLOTTE, N.C. — Back by popular demand, Continental Tire has launched the "Ultimate Adventure II" sweepstakes. As part of the new promotion, running Sept. 15 through Nov. 2, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Navigon GPS system. "The overwhelming response to the original Ultimate Adventure promotion
VIPAR Launches Consumer Promotion
CRYSTAL LAKE, Ill. – VIPAR Heavy Duty recently kicked off its new “Win Your Maintenance” consumer promotion in August through its VIPro TruckForce Service Centers. The promotion, which ends Oct. 30, will award a total of 20 winners with a VIPro TruckForce Service Certificate valued at up to $250 toward any future visit. VIPro TruckForce
American Axle & Manufacturing Announces Management Changes
American Axle & Manufacturing (AAM) has announced a number of appointments this week at the executive vice president, vice president and director levels.
Federated Extends NASCAR Nationwide Series Race Sponsorship
Federated Auto Parts will continue to sponsor the Federated Auto Parts 300 NASCAR Nationwide Series race at the Nashville SuperSpeedway for three more years. The program group has sponsored a NASCAR race at Nashville for the past 13 years.
Boroff Named Director of Vapor Recovery Sales for OPW Fueling Components
CINCINNATI, Ohio – OPW Fueling Components has named Arthur Boroff to the position of director of vapor recovery sales. In this position, Boroff will be responsible for the sales growth of OPW’s vapor-recovery solutions worldwide. To accomplish this goal, he will assist OPW’s field sales force, both domestically and internationally, in identifying the major market
2008 Automotive Communications Awards Deadline Extended
The deadline to submit entries for the 2008 Automotive Communications Awards (ACA) has been extended to Monday, Sept. 15. The Car Care Council Women’s Board and the Automotive Communications Council (ACC) applaud those companies and agencies that provide automotive information to consumers and the trade professionals through outstanding advertising, marketing, merchandising and/or effective PR. These
University of the Aftermarket Welcomes 2008/09 Leadership 2.0 Class
Twenty-five people, representing a diverse cross-section of the automotive aftermarket, are gathering this week at Northwood University to do something many haven’t had the time or opportunity to do lately — unplug from the daily grind and think about the future of the industry. The 25 attendees of the University of the Aftermarket’s Leadership 2.0 program have put aside the usual interruptions of a daily work schedule — except for some occasional BlackBerry intrusions — to ponder how to best position and develop their leadership skills to help the industry grow.
SEMA Show to Showcase Eco-Friendly Products in the ‘Making Green Cool Zone’
DIAMOND BAR, Calif. – SEMA has announced plans to dedicate an exhibit at this year’s SEMA Show to showcase those companies whose creativity and innovation in the development, deployment and marketing of the green technologies prove that being environmentally friendly can also be cool. The “Making Green Cool Zone” will be featured inside the South
Friday is the Deadline to Enter 2008 Automotive Communications Awards, Woman of the Year
There are only a few days left to submit entries for the 2008 Automotive Communications Awards (ACA) and nominations for the Aftermarket Woman of the Year. The deadline for both is Friday, Sept. 5. All 2008 ACA winners (including two best-in-show awards: Business-to-Consumer and Business-to-Business) and the Aftermarket Woman of the Year will be announced and presented during the WB reception at AAPEX on Tuesday, Nov. 4 in Las Vegas, Nev.