Overheard: Making The Switch

Overheard: Making The Switch

Who is more willing to switch brands if the counter pro suggests it – DIYers or professional techs?

From Bruce Kratofil, Babcox Audience Insights Manager

In the 2020 Counterman PARTS survey, we asked counter professionals what percentage of customers would switch brands based on their recommendations. 55% of techs, and 65% of DIYers, said they would be willing to switch brands based on the counterperson’s recommendation.

Check out the complete 2020 PARTS Survey here.

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