From Bruce Kratofil, Babcox Audience Insights Manager
In the 2020 PARTS Survey, we asked counter professionals how often their customers asked for a specific brand of parts. According to our respondents, professional technicians asked for a specific brand 64% of the time, while DIYers asked for a specific brand 41% of the time.
Check out the 2020 PARTS Survey from Counterman here.
The data comes from the Federal Reserve Board.
Data Did You Know: The industrial production of auto parts inched up slightly from January to February, increasing by 0.14 to 91.51 (2017=100). However, that is down 13.1% from last year, the third straight month of double-digit declines. Both OEM and aftermarket parts production is measured by this index, and the data comes from the Federal Reserve Board.
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The name conveys the company’s 360-degree, full-circle understanding of the consumer and market.
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