Data Did You Know: In Tire Review magazine’s “Rolling with the Numbers” survey, we asked tire dealers their best strategies for attracting new customers. The leading strategy (they could pick three) was word of mouth, chosen by 75% of the respondents. Paid search was second, selected by 47%, and social media was third, picked by 37%.
The study found that owners’ experience with BEV advanced technology is more problematic than with ICE vehicles.
Battery-electric vehicle (BEV) owners experience more problems with advanced technology than do owners of internal combustion engine (ICE) vehicles, according to the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study, released on August 24. The study focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners.
AAA forecasts that 37 million crashes could be prevented over the next 30 years with ADAS.
The share of vehicles more than eight years old will increase, the report says, signaling increased aftermarket business.
New near-zero emission diesel trucks on the road increased 10.2% from 2021 to 2022, according to the Diesel Trucking Forum.
The impact of digital media on retail sales will be $177 billion in 2023 in the US, according to Hedges & Co.
The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.
Get to know Monika LaPrete, a 28-year aftermarket veteran and marketing communications director at CRP Industries.
The commercial educates consumers and highlights how STA-BIL has been a trusted brand from generation to generation, Gold Eagle said.
Get to know Autumn Lamb, marketing manager at GSP Americas.
