From BodyShop Business
Arthur Tussik is an internet sensation.
Tussik has posted dozens of videos showing him repairing collision-damaged vehicles, set to a dance-club soundtrack. And people are watching.
Tussik’s YouTube page has more than 185,000 subscribers, and his Nov. 5 video of a BMW 7 repair has garnered nearly 1.9 million views. A number of his other videos – and there are many of them – have amassed views in the hundreds of thousands.
While the popular video series might seem like a great opportunity to educate consumers about the collision repair process, some of Tussik’s techniques could make U.S. shop owners and technicians cringe.
For one thing, amid all the measuring, hammering and welding, Tussik (at least in the videos the editors watched) doesn’t perform any pre- or post-repair diagnostic scans or recalibrations to ensure that the vehicle’s electronics are functioning properly. He also doesn’t appear to reference any OE repair procedures (although that very well could be happening off-camera).
Tussik’s skill and craftsmanship are admirable, but there’s some debate on the message being sent. If what is being assumed is that collision repairs can be performed by anyone other than a trained professional following OE specifications, he might be doing the industry a disservice.
BodyShop Business is interested in hearing opinions – drop them a comment here.