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Old World Industries Names New CEO

Aftermarket veteran Greg Noethlich takes the helm of the family owned global powerhouse.


Old World Industries (OWI) has announced the appointment of automotive industry veteran, Greg Noethlich, as its new CEO. As CEO of one of America’s largest privately held automotive aftermarket companies, Noethlich will be responsible for accelerating the growth of Old World Industries with its iconic PEAKBlueDEF and Final Charge brands while remaining true to its values as a family-owned company. 

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“We’re thrilled to have Greg join the team as we continue to build our brands and products to effectively serve our consumers and customers,” said Old World Industries co-founder and chairman Tom Hurvis. “Greg brings energy, commitment and a strong depth of experience from the automotive aftermarket sector as well as vast knowledge in the manufacturing and operations of automotive, electronics and consumer product companies.” 

Noethlich comes to Old World Industries after leading several major automotive aftermarket businesses including FRAM Oil Filters, Prestone Products and most recently, Champion Laboratories.  

“Old World Industries has amazing brands, products and people who are committed to winning with our customers and consumers every day. I’m looking forward to leading the organization into a new chapter while preserving its legacy,” said Noethlich.

For more information about Old World Industries, visit



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