NORTHBROOK, Ill. – Old World Industries has hired Bryan Emrich as vice president of marketing. Emrich is charged with shaping the strategic marketing direction for Old World, as the company focuses its time and resources on expanding the PEAK family of products in the automotive and heavy-duty marketplaces worldwide.
"As Old World Industries enters the next phase of growth, we are committed to hiring and retaining the most qualified and experienced talent," said Old World Industries’ Chairman and CEO Tom Hurvis. "In addition to strengthening and expanding our global brand recognition, our marketing efforts will continue to show that PEAK products undergo rigorous testing and provide the highest level of automotive and heavy-duty vehicle protection."
The PEAK family of products are marketed in more than 30 countries around the world utilizing NASCAR driver Danica Patrick as their long-term spokesperson, and include PEAK Antifreeze, PEAK Motor Oil, PEAK Electronics, PEAK Wiper Blades, BlueDEF Diesel Exhaust Fluid, and heavy-duty coolants Fleet Charge and Final Charge.
Emrich comes to Old World Industries with strategic marketing experience in the core competencies of creative development, media buying, research, product innovation, point of sale, motorsports, international and overall brand building. He has worked at companies such as Valvoline, Procter & Gamble, HJ Heinz-Consumer Products and Wilson Sporting Goods in key marketing and leadership roles. Emrich holds a bachelor’s degree from the University of Illinois and a master’s in business administration from Kellogg School of Management, Northwestern University.
