Obituary: Hot Rodder Craig Morrison

Obituary: Hot Rodder Craig Morrison

The hot-rodding world lost one of its rising young stars as Craig Morrison, 46, passed away unexpectedly on June 13.

The hot-rodding world lost one of its rising young stars as Craig Morrison, 46, passed away unexpectedly on June 13 due to complications from Covid-19.

Born in Tacoma, Washington —seemingly with a wrench in one hand and a fishing rod in the other— he enthusiastically followed in his father Art’s footsteps as an avid outdoorsman and automotive craftsman.

He attended the University of Washington, where he received his degree in Business Administration. Following graduation, Morrison embarked on a series of travels around the world. While on a trip to England, he met the love of his life, Clarey. She emigrated to the U.S., married Craig, and they had a son, Alexander – who is now 12.

Morrison began working on his first car, a 1940 Ford, before he had a driver’s license. The ‘40 was followed by several notable projects, including a 1980 Chevrolet C10 pickup and 1950 Chevy “Farm Truck” that were both featured in prominent automotive enthusiast magazines.

He tried his hand in competition too, driving the Art Morrison Enterprises-built “Project Super Glass” 1955 Chevy in NHRA Super Gas competition at Division VI events.

After getting some “real world experience” in the automotive aftermarket, Craig returned to AME and became involved in many facets of the company business — eventually rising to Vice President.

It was Craig who recognized the need of a true “bolt on” replacement chassis to provide a contemporary ride, handling and stance for older vehicles and was the impetus behind the creation of the Morrison GT Sport chassis — which has become an important cornerstone in the “Restomod” movement.

Among his industry accolades were SEMA’s “HRIA Industry Achievement” Award for 2010, as well as the Gran Tourismo “Best In Show” award for the “Project 3G” Corvette he and his dad built for the 2006 SEMA Show.

Above all, Craig was a “people person” of the highest order. His enthusiasm, sense of humor and genuine caring enabled him to make countless friends the world over.

He will be missed.

You May Also Like

TBC Corp. Names COO for TBC Brands, TBC International

Newly appointed Bill Schafer will oversee all TBC Brands and TBC International sales initiatives.

TBC Corp. Names COO for TBC Brands, TBC International

TBC Corporation announced the appointment of Bill Schafer to the role of Chief Operating Officer for TBC Brands and TBC International. Schafer will report directly to TBC Corporation’s President and Chief Executive Officer, Sam Kato, and will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales, and operations, according to TBC.

DriV Announces Changes to North America Sales Team

Kelly Tisler was promoted to VP of retail and eCommerce sales, and Tony Genna was named VP of sales for traditional, specialty and NAPA accounts.

REV Group Appoints New Chief Financial Officer

Amy Campbell sits on REV’s executive leadership team and reports to CEO and President Mark Skonieczny.

REV Group Appoints New Chief Financial Officer
Continental Appoints Plant Manager of New Braunfels, Texas, Plant

Brandon Lane will oversee all aspects of the New Braunfels plant operations, including production, quality control, and employee and community relations.

Lane Appointed New Plant Manager of Continental New Braunfels
Holley Performance Brands Appoints Chet Baker SVP of Sales

Baker will lead the company’s sales team, developing and executing strategies to drive growth across Holley’s portfolio of brands.

Chet Baker Holley

Other Posts

Piston Automotive Announces Jana Rosenmann as New President

Rosenmann is a highly strategic senior executive from the automotive and defense industries.

Clore Automotive Announces Lucas as VP of Sales

Dan Lucas will build on Clore’s key goals of sustainable growth and high customer satisfaction.

Clore Automotive Announces Lucas as VP of Sales
Hitachi Astemo Taps Gonzalez and Kusagaya for Aftermarket Division

Jose Gonzalez and Jason Kusagaya have been named to key positions in the Aftermarket Division of Hitachi Astemo Americas, Inc.

Hitachi Astemo Names Gonzalez and Kusagaya to Aftermarket Positions
Spanesi Americas Announces Leadership Changes

Alex Stapleton has been named North American sales and marketing director and Jeramy Holloway as director of Aftersales.

Spanesi