Continuing its global industry and marketplace expansion, global information company, The NPD Group, today announced the launch of its Auto Parts Distributor Tracking Service in Brazil. The service will monitor the aftermarket sales of auto parts across a representative panel of distributors and will deliver comprehensive coverage of 14 major hard parts categories and 80 sub-categories with reporting down to the item/model level.
Brazil’s auto parts measured aftermarket, which serves more than 60 million vehicles, increased 7.3 percent in 2018, from $1.81 billion to $1.94 billion.*
“This will be the first service that tracks the B2B auto parts aftermarket in Brazil,” said José Guedes, senior vice president, The NPD Group. “Up until now, there has been no reliable source of information available on market size, market growth or market share – all of which are key measures that manufacturers, distributors and retailers need in order to make smart business decisions.”
The new service is based on NPD’s global category definitions and hierarchy, and will include three years of trend data from January 2016 onward.
*The NPD Group / Auto Parts Distributor Tracking Service, January-December 2018.
